ABG Builders Website Copy
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About
ABG Builders
ABG Builders is a fictional green-building company. They take pride in developing strategies to transform the land using reductive measures. The company defines sustainable infrastructure as being proactive and conservational in nature. They believe sustainable building is lowering overall carbon footprint throughout the entire production process. They team up with EV logistics company, incorporating recyclable and eco-friendly building materials, removing wasteful practices, using sustainable technology and increasing energy efficiency.
Client's Needs
ABG Builders wanted their website to be the forefront of their philosophy. They wanted to communicate their methodology, philosophy and stewardship. They wanted the website copy to be empathetic, environmental friendly and mature to attract valuable prospects. ABG Builders wanted their website to be packed with knowledge, easy-language and impactful text to evoke trustful emotions in reader's mind. Additionally, they wanted to communicate their passion and leadership to readers in hopes to increase their interest in this field.
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Website Copy Project Delivery
My client has mature, tech-savvy and caring personality. I wrote the copy by embodying their resourceful, kind and straight-forward personality. The copy contains simple and moderate length paragraphs to explain their business in clear and easy terms. They wanted to lead with knowledge, without assumption, therefore the copy describes their values, methodology, vision and partnership with interdisciplinary professionals to build truly sustainable structures- "Real Promise. Really Environmental".